7 A&R Points Every Artists Should Consider

  1. Do not underestimate the amount of effort it takes to stand out both musically and Business wise.
  2. Being creative and technically competent as an artist doesn’t mean you have got product market fit. And vice versa.
  3. Musical genres are not just a question of musicality, but also ecosystems of culture, business, Fanbase, etc. Hence choosing a genre is more than just a musical decision, it’s also a business and lifestyle decision
  4. Creation and Production are two separate processes with different objectives. Even if they happen at the same time in modern cases.
  5. Contrary to everyone’s opinion. No matter how good you are as an artist. Not every song you create is bound to be good or great.
  6. If you are a songwriter and a singer, just because you wrote a song doesn’t mean you should produce and release it. It may just be meant for some other person.
  7. You can never go wrong with producing as many demos as you can, before selecting what to release and why.